After 25 years of operation, Healing Hands Health (Bristol, TN) had experienced growth and internal changes that left their branding outdated and misaligned with their current mission. With a one-time funding opportunity for a rebrand, they needed external guidance and support to navigate the transition efficiently and strategically. The solutions I offered over a several-month strategic rebranding and website process ensured their brand effectively communicated their expanded mission and positioned them for future growth.