Brand Strategist | Designer | Photographer | Educator
I help businesses of all sizes (yes, like yours!) uncomplicate branding.
I develop a “persona” (yes, a made-up person with a name and everything) based on your ideal customer’s personality, problems, and desires. I use the persona to devise a 12+ page strategy you can use to attract and retain your ideal customers. Then, I help you create (or connect you with a super talented friend who can create) basically any material or digital presence your business needs to get your brand off the ground or do a strategy-based rebrand.
If your business is struggling with your marketing, I help you make sure you’re marketing to the right people in the right way in the first place with branding.
You can view my service options below. If you know you need design or photography work only, you may go directly to those pages. If you feel stuck in your marketing, overwhelmed with what to do next, or simply want another perspective on the issues your business is having with branding and marketing, choose “brand advice” and let’s chat about those!
Nice to e-meet you!
I’m Briana, and I help service-oriented leaders like you create amazing brands. I was born and raised in Bristol, TN/VA in the Tri-Cities at the center of the Appalachian Highlands, and I still live here with my husband Stephen.
In many ways, I am an old soul. I can’t help but have a desire to understand people of all demographics, generations, and personality types. I use that desire to your advantage: to determine how you can better serve your dream customers. It’s an emotionally-driven approach to branding that involves stepping into someone else’s shoes. After all, the emotion a brand creates for a customer is what keeps them coming back, and who better to take an emotionally-driven approach than me, one of the most emotional friends you will probably ever have!
I’ve been winning industry awards since 2010 at the local, national, and international level for photography, graphic design, web design, branding, writing, and marketing. Since then, I’ve had the pleasure of providing services for clients in so many different industries: automotive, advertising, government, real estate, tourism, spa and beauty, social work, retail, law, energy, nonprofit, religious, healthcare, entertainment, arts, transportation, music, finance, wedding and event, government, food/beverage, fitness, wellness, education, housing, construction, and more.
I’ve worked with a lot of people, and I pride myself on relating to and caring deeply for every client I ever work with. I believe in the power of branding, because when you invest in your brand, it is business-altering for you and your clients. As your brand strategist, designer, photographer, and educator, I will help you make emotional connections with your dream customers through a simplified view of branding and a hefty dose of authenticity.