After 25 years, Healing Hands Health (Bristol, TN) had grown beyond the organization its existing brand was built to represent. Its mission had expanded, the organization was changing internally, and its team needed a clearer way to communicate what they had become.

Through the alignment process, we clarified that this was bigger than updating the visuals. Their expanded mission needed to be understood consistently by staff, board members, patients, donors, and the wider community.

That direction shaped everything that followed (from messaging and identity to photography, website, internal communication, and rollout) and gave the organization a shared foundation that made ongoing marketing and communication easier and more consistent.

WorkSpace Interiors (Kingsport, TN) had just completed a strategic planning process, but its brand hadn’t caught up. Internally and externally, there was a lack of clarity about what made the company distinct from its competitors and even from the supplier it represented.

We clarified the positioning around WorkSpace’s own values, customer needs, and personality and recognized that its long-standing identity didn’t need to be replaced just for the sake of looking new. There was equity worth keeping.

By strengthening rather than discarding what already worked, we gave the company a more recognizable identity, clearer messaging, and a direction its marketing and sales teams could consistently build from.

Hold onto your hard hats because BurWil’s brand-new website is complete and ready for exploration! BurWil (Bristol, TN) has been investing in our community through innovative construction and renovation of our region’s landmarks. When I met with them initially, they showed me how their website’s code had been broken for years, how it was cumbersome to add new projects, and they told me their contracted web designer was MIA. They were stuck with a website that didn’t work and that they couldn’t even update. So, construction began!

I worked with the tourism marketing arm of the Bristol Chamber of Commerce to highlight local makers who “walk the line of traditional craft fused with innovative flair.” Each shoot lasted about one hour and resulted in several photos per shoot. What I loved was that our agreement allowed for the photos to be used by the Bristol Camber of Commerce and the featured makers and small businesses. I am so grateful to have been able to witness the talent in action in my hometown and capture photos along the way!

Boring Contractors (Abingdon, VA) was changing in several ways at once: leadership was moving to the next generation, services were expanding, the company was becoming more specialized, and a new name (Jones Road & Bridge) was on the horizon.

The answer wasn’t to erase nearly four decades of history and make the company feel completely new. We needed to identify what had earned trust over the years, carry that equity forward, and create a brand that could confidently represent the company it was becoming.

That direction guided the new name, messaging, identity design, photography, website, and rollout, giving the team a stronger sense of who they were while helping new customers understand their expanded expertise and capabilities.

Because this brand based in Bristol, VA was well-established and relevant, and because they had existing signage that needed to be reused inside and outside their physical location, I created a modern, updated variant of their existing logo.

When Stone Mountain Meats (Greeneville, TN) was getting started, the owners pictured a traditional butcher-shop look: distressed graphics, crossed knives, a cleaver…the visual language people expect from the category.

But once we stepped back and looked at their bigger vision, their customers, their values, and the kind of business they actually wanted to build, it became clear that following the category wasn’t going to help them stand apart.

That insight changed the direction of the entire brand. Instead of simply designing the logo they originally imagined, we built a customer-focused identity, message, photography, and website around what made Stone Mountain Meats different and gave the growing business a brand it could build on.