I help you see what can be hard to notice when you’re close to the work.

For nearly two decades, I’ve worked inside organizations, alongside business owners, and across branding and marketing projects of all shapes and sizes.

Your business can evolve faster than your brand.

I’ve heard the same things from business owners, CEOs, development directors, and marketing managers across all industries:

“We’ve grown, but the way we present ourselves hasn’t grown with us.”
“Our logo doesn’t feel like us anymore.”
“Our website isn’t telling the story or explaining what we actually do.”
“The way we talk about our business both online and in person doesn’t reflect who we’ve become.”
“Our signage is confusing people.”
“Everything just feels a little disconnected.”

Usually, that disconnect is a sign of something good: the business has been growing, changing, learning, expanding, and getting better.

The brand just hasn’t kept up.
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I’ve seen that happen from every side of the table.

I spent seven years inside regional nonprofits, worked alongside marketing agencies and outside consultants, studied brand strategy, continued learning through courses and workshops, and eventually built and evolved a business of my own.

That range of experience taught me that a brand problem is rarely just a logo problem, a website problem, or a problem with how you talk about the business. The pieces affect one another.

During my nonprofit years, I helped two large regional organizations navigate change across what they were saying, what people were seeing, sub-brands, partnerships, campaigns, and customer experiences.

That’s where I discovered how much I loved this kind of brand work: untangling the messy stuff, organizing the confusing stuff, noticing what had drifted, and making all the pieces feel like they belonged together again.

Often, the smartest move is knowing what not to change.

I’m wired to notice what could be clearer, stronger, easier, or more effective. I’m an improver by nature.

But improvement doesn’t mean replacing everything!

Sometimes something has earned years of recognition, trust, or meaning and deserves to stay. Sometimes a small shift solves a much bigger problem. And sometimes the business really has changed enough that something new needs to be created.

The part I love most about branding and rebranding is alignment. Figuring out what’s still working, what could work better, what’s missing, and how to bring everything back into sync with the business.

In 2018, I built my business around brand alignment.

Today, I work primarily with established businesses and organizations whose brands need to better reflect who they are now and where they’re headed.

Sometimes that leads to a larger rebrand. Sometimes it’s a thoughtful realignment of what’s already there. And sometimes we discover that much less needs to change than anyone expected.

Since starting my consultancy, I’ve continued refining the way I approach this work through every client, project, agency partnership, course, workshop, success, mistake, and evolution of my own business.

I don’t expect that learning to stop.

Today, I help you figure out what stays, what changes, and what happens next.

I step in as a temporary member of your team and help you step back from the day-to-day long enough to see the bigger picture.

Together, we can:

Clarify where the business is now and where it’s going
Decide what should stay, what should change, and what needs to be created
Make confident decisions about how you talk about your business, your visual identity, photography, website, physical space, and other places people experience your brand
Create a clear direction your internal team and outside partners can work from

Sometimes I’ll create the pieces you need. Sometimes I’ll work alongside the people you already trust. Sometimes I’ll help establish the direction and hand it off to the right people to carry forward.

Either way, my process is designed to get us to the same place: where the way people experience your business finally catches up to the business you’ve worked so hard to build.

I care deeply about making the right foundational changes, in the right order, for the right reasons. And yes, I do get emotionally invested! Helping you make your business stronger is a big part of what makes this work so meaningful to me.
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I’m rooted here, and working here.

I was born and raised in Bristol, VA, and my family has deep roots throughout the Tri-Cities and surrounding Appalachian region. I happen to really like it here, so I still call it home with my husband, our son, and our mini Bernedoodle, who is entirely convinced she’s human. Sometimes, I’m not sure she’s wrong…
I have degrees from Virginia Highlands Community College and East Tennessee State University: officially educated, unofficially a professional Googler.
I’ve cared about and loved downtown Bristol since joining a Believe in Bristol committee in 2011 and seeing all the passion and care it took to revitalize it from what I experience growing up. Since 2024, my office and studio have been located in the historic Bristol Renaissance Center in downtown Bristol, TN.
I choose to focus my work on small businesses and organizations in our region because I want them to do well. I love this place, and I want to see local people build meaningful things here and be able to keep building them here. This business is a very practical way I can contribute to that.

I’ve worn lots of hats. (Literally, too!)

Photographer. Designer. Writer. Marketer. Campaign developer. Community builder. Problem-solver. Brand strategist. Selective perfectionist.

The hat in my logo started out literal, but over time, “wearing many hats” became a pretty accurate description of my career. The recognitions I’ve received along the way span local, national, and international competitions across quite a few different categories.

Awards never tell the whole story, but I’m proud of what they represent: meaningful work created alongside local clients who care deeply about the people they serve and want their brand to reflect that care.

American Advertising Federation
The logo design for Dragonfly Book Bar received the Best of Show ADDY award in the 2025 Northeast Tennessee competition. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.
American Advertising Federation
The logo design for Dragonfly Book Bar received a Judges Choice ADDY award in the 2025 Northeast Tennessee competition. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.
American Advertising Federation
The logo design for Dragonfly Book Bar received a gold ADDY award in the 2025 Northeast Tennessee competition. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.
The branding refresh for WorkSpace Interiors in Kingsport, TN was a Gold Award recipient in the Strategic Communications | Marketing/Promotion Campaign | 102c. Branding Refresh category of the 2023 MarCom Awards competition. MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
American Advertising Federation
The logo for The Crumbum received a Silver ADDY in the March 2023 Northeast Tennessee American Advertising Awards. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.
Big Brothers Big Sisters of Tennessee
This award celebrates the incredible impact of the 11-year match between me and my amazing Little Sister. We were matched from her 2nd to 12th grade years. The Bigs of the Year selection process includes nominations by the BBBS staff in each locality for a top Big Brother and top Big Sister. Then, mentor nominations are collected by the Little and the family of the Little at the state level and ranked for winners.
Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships.
Association of Marketing and Communication Professionals
The brand refresh for Serendipity Boutique & Marketplace was a Gold Award recipient in the Strategic Campaigns/Marketing category of the 2022 Hermes Creative Awards competition. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
Big Brothers Big Sisters of East Tennessee
This award celebrates the incredible impact of the 11-year match between me and my amazing Little Sister. We were matched from her 2nd to 12th grade years. The Bigs of the Year selection process includes nominations by the BBBS staff in each locality for a top Big Brother and top Big Sister. Then, mentor nominations are collected by the Little and the family of the Little at the state level and ranked for winners.
Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships.
American Advertising Federation
The logo design for Stone Mountain Meats received a gold award in the 2020 Southwest Virginia competition. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.
American Advertising Federation
The brand identity campaign for Living Knot Lumber Company received a Silver ADDY in the 2020 Southwest Virginia American Advertising Awards. The campaign included the logo, 3-D embroidered hats, a photography series, invoice design, business cards, and carpenter pencils. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.
Association of Marketing and Communication Professionals
The logo for Living Knot Lumber Company was a Gold Award recipient in the Print Media/Print Creativity/Logo category of the 2019 Hermes Creative Awards competition. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
Association of Marketing and Communication Professionals
The logo for The Barns at Chip Ridge was a Gold Award recipient in the Print Media/Print Creativity/Logo category of the 2018 MarCom Awards competition. MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
Association of Marketing and Communication Professionals
“Careers Expo for Youth” PR/Communications Campaign for United Way of Southwest Virginia consisting of signage, video, social media graphics, booklet design, backpack graphic design, and t-shirt design received a Platinum Hermes Creative Award in the Special Event category. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
Association of Marketing and Communication Professionals
“The Operation Tomorrow’s Workforce – The Written Series” for United Way of Southwest Virginia was a Platinum Award recipient in the Print Media/Creative Feature Article Series category of the 2017 MarCom Awards competition. The series was part of the Operation Tomorrow’s Workforce campaign, and was published in the Bristol Herald Courier, Clinch Valley Times, The Castlewood – St. Paul Observer, and The Lebanon News from May through October 2017. A sidequel series was also published in The Business Journal of Tri-Cities Tennessee / Virginia from May through October 2017. MarCom’s Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. MarCom Awards is an international competition that honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
The Business Journal of Tri-Cities TN/VA
Each year, business and organizations throughout Northeast Tennessee and Southwest Virginia nominate 40 outstanding individuals under the age of 40 to be part of the class of rising stars of the Tri-Cities community. The award, given by The Business Journal of Tri-Cities TN/VA honors the “best and brightest” young professionals in the Tri-Cities. An independent panel chooses the 40 honorees, who join a group that, in the last 24 years, has included future C-suite level executives, successful entrepreneurs, elected officials and a host of other influential community leaders.
Association of Marketing and Communication Professionals
The “Experience Serendipity” portrait series for Serendipity Boutique received a Gold Hermes Creative Award. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
American Advertising Federation
The Loaves & Fishes logo design received a Silver ADDY in the 2016 Southwest Virginia American Advertising Awards. The logo was developed as part of a 24-hour marathon give-back event called CreateAthon. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.
Association of Marketing and Communication Professionals
The 2014 Annual Impact Report for Highlands Community Services received a Gold Hermes Creative Award. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.
American Advertising Federation
The 2014 Annual Impact Report for Highlands Community Services received a Silver ADDY in the 2015 Southwest Virginia American Advertising Awards. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.
Virginia Highlands Community College
The Virginia Highlands Community College Rising Star Alumni Award is designed to recognize Alumni who have enjoyed early career success. Winners are selected by the Association Board each spring and honored at the VHCC Commencement Ceremony in May. To be eligible for this prestigious award, nominees must have earned 24 semester credits from VHCC within the last decade. Additionally, winners will be selected based upon notable achievement in his/her career field, outstanding service to the community and/or VHCC, and inspirational impact.
American Advertising Federation
The website for Highlands Community Services received a Silver ADDY in the 2014 Southwest Virginia American Advertising Awards for the HCS website. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.
Association of Marketing & Communication Professionals
The Highlands Community Services Rebrand won a Gold MarCom Award for “Brand Refresh”. Our communication department’s branding efforts included in the winning entry were our logo change (partnering with Coburn Creative) and our internal brand execution (signage, print materials, product, apparel, stationary, website, and internal newsletter). MarCom Awards is an international competition that honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.
American Advertising Federation
My domestic violence awareness poster for Highlands Community Services’ domestic violence task force, Project Jane, received a Gold ADDY in the 2013 Southwest Virginia American Advertising Awards. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.
Bristol Rhythm & Roots Reunion Photography Contest
My photograph “Pick Me!” won Best of Show in the 2010 Bristol Rhythm & Roots Reunion Photography Contest, as well as First Place in the Altered Image category. It went on to be my best-seller, bringing in thousands of dollars over seven years at 606 State Street Gallery and A Work of Art Gallery & Gifts. It was purchased by Bristol Hotel and is on display in the dining area of Vivian’s Table. It is still sold in postcard form at the Smithsonian-affiliated Birthplace of Country Music Museum.

What you can expect from me

Authenticity

I’m naturally curious, and I find clarity through honest conversation. I’ll ask questions, listen closely, and pay attention to both what you’re saying and what may be harder to put into words. You don’t have to show up polished or have everything figured out. I’ll make space for the emotions, uncertainty, and vulnerability that can come with this work.
I don’t take lightly the trust it takes to let me into something that matters this much to you.
Professionalism

I bring nearly two decades of experience, thoughtful preparation, clear communication, and the perspective that comes from working inside organizations, alongside agency teams, and independently as a consultant. I’ll take your business seriously, explain my thinking clearly, and make recommendations that are practical, useful, and right-sized for where you are.
I make it a priority to bringing the care, preparation, and experience your business deserves while keeping the process as clear, thoughtful, and useful as possible.
Respect

You are welcome here as you are. I try to recognize the individuality and humanity of every person I work with, including the experiences, responsibilities, ideas, and pressures I may not fully see from the outside. You’ll have room to think out loud, ask questions, and contribute in the way that feels natural to you.
I’m committed to creating a space where you feel seen, valued, and comfortable being fully yourself.