Let’s catch your brand up with your business.

Throughout nearly two decades in branding and marketing (both nonprofit and inside agencies), I have heard it over and over…local businesses saying things like:

“Our logo doesn’t feel right anymore.”

“Our photos are outdated (or straight out of stock-image-land).”

“Our website is not working to connect people with us.”

“Our signage is confusing people.”

“Our messaging doesn’t really reflect who we have become.”

Those local businesses and organizations were growing and evolving (which was great!), but their branding often lagged a bit behind. And they knew it. It was just tricky to get everything back in alignment while still keeping up with the daily work.

Sometimes, the brand just gets away from you.

It’s happened to me, and I’ve seen it from all sides. I spent seven years in regional nonprofit marketing, on the receiving end of a rebrand that didn’t go beyond visuals, and working with a few consultants that were a little too fluffy. I learned what to do and what not to do as those organizations went through shifts and changes that needed to be reflected externally. I learned how to carry out efforts that aligned messaging, visuals, sub-brands, and partner brands all together. I discovered I actually loved untangling the messy stuff, reorganizing the confusing stuff, and updating the outdated stuff…and making it feel like it all belonged together. Come to find out, I love rebranding. That work was some of the most fulfilling I’ve ever done, and it taught me exactly how to help brands catch up to who they had become, and how to do it from the inside out.

We’ll update and align your brand from the inside out.

I started my consultancy in 2018 for small business owners and marketing managers trying to bring their branding into alignment with their evolving business or organization. I see you, and I was you, and I know the feeling!

Whether you’re:

  • Leading a large-scale rebrand

  • Refreshing a smaller brand

  • Or just trying to make sense of your current branding

…this is the moment to make sure your identity, messaging, and visuals match where your business is headed, without losing sight of where it’s been. Let’s catch your brand up with your business, from the inside out.

I work alongside you as a temporary member of your team, helping you:

  • Carve out space to think through your evolving vision

  • Consider your current clients and next moves

  • Make confident brand decisions

  • Move forward without overwhelm

With experience across industries, a calm, steady approach, and solutions that are right-sized for where you are now, I focus on what matters most while keeping long-term growth in view. Together, we’ll help update and align your brand so it reflects exactly who you’ve been, who you are now, and where you’re headed.

Let's talk about it

I’m rooted here, and working here.

  • I was born and raised in Bristol, VA, and my family has deep roots in the Tri-Cities and surrounding Appalachian region. I happen to really like it here, and I still call it home with my husband, our son, and our mini Bernedoodle, who is entirely convinced she’s human (and honestly, I’m not sure she’s wrong!).

  • I like my friends like I like my projects: kind, thoughtful, clever, and a little quirky.

  • I’ve been passionate about our downtown’s revitalization since joining a Believe in Bristol committee in 2011, and as of April 2024, my office-studio is located in historic downtown Bristol, TN in the Bristol Renaissance Center.

  • I have degrees from Virginia Highlands Community College and East Tennessee State University: officially educated, unofficially a professional Googler.

I’ve worn lots of hats.

While awards never tell the full story, they reflect some of the meaningful work done in partnership with incredible clients and teams since 2010…projects that truly mattered to everyone involved. You’ll notice that these recognitions span local, national, and international levels and that they are across multiple categories like photography, design, writing, marketing, branding, campaign development, and community service. What can I say? I’ve worn lots of hats, and I’ve loved every single one.

  • American Advertising Federation

    The logo design for Dragonfly Book Bar received the Best of Show ADDY award in the 2025 Northeast Tennessee competition. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.

  • American Advertising Federation

    The logo design for Dragonfly Book Bar received a Judges Choice ADDY award in the 2025 Northeast Tennessee competition. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.

  • American Advertising Federation

    The logo design for Dragonfly Book Bar received a gold ADDY award in the 2025 Northeast Tennessee competition. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.

  • The branding refresh for WorkSpace Interiors in Kingsport, TN was a Gold Award recipient in the Strategic Communications | Marketing/Promotion Campaign | 102c. Branding Refresh category of the 2023 MarCom Awards competition. MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

  • American Advertising Federation

    The logo for The Crumbum received a Silver ADDY in the March 2023 Northeast Tennessee American Advertising Awards. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.

  • Big Brothers Big Sisters of Tennessee

    This award celebrates the incredible impact of the 11-year match between me and my amazing Little Sister. We were matched from her 2nd to 12th grade years. The Bigs of the Year selection process includes nominations by the BBBS staff in each locality for a top Big Brother and top Big Sister. Then, mentor nominations are collected by the Little and the family of the Little at the state level and ranked for winners.

    Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships.

  • Association of Marketing and Communication Professionals

    The brand refresh for Serendipity Boutique & Marketplace was a Gold Award recipient in the Strategic Campaigns/Marketing category of the 2022 Hermes Creative Awards competition. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.

  • Big Brothers Big Sisters of East Tennessee

    This award celebrates the incredible impact of the 11-year match between me and my amazing Little Sister. We were matched from her 2nd to 12th grade years. The Bigs of the Year selection process includes nominations by the BBBS staff in each locality for a top Big Brother and top Big Sister. Then, mentor nominations are collected by the Little and the family of the Little at the state level and ranked for winners.

    Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters’ evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships.

  • American Advertising Federation

    The logo design for Stone Mountain Meats received a gold award in the 2020 Southwest Virginia competition. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.

  • American Advertising Federation

    The brand identity campaign for Living Knot Lumber Company received a Silver ADDY in the 2020 Southwest Virginia American Advertising Awards. The campaign included the logo, 3-D embroidered hats, a photography series, invoice design, business cards, and carpenter pencils. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.

  • Association of Marketing and Communication Professionals

    The logo for Living Knot Lumber Company was a Gold Award recipient in the Print Media/Print Creativity/Logo category of the 2019 Hermes Creative Awards competition. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.

  • Association of Marketing and Communication Professionals

    The logo for The Barns at Chip Ridge was a Gold Award recipient in the Print Media/Print Creativity/Logo category of the 2018 MarCom Awards competition. MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.

  • Association of Marketing and Communication Professionals

    “Careers Expo for Youth” PR/Communications Campaign for United Way of Southwest Virginia consisting of signage, video, social media graphics, booklet design, backpack graphic design, and t-shirt design received a Platinum Hermes Creative Award in the Special Event category. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.

  • Association of Marketing and Communication Professionals

    “The Operation Tomorrow’s Workforce – The Written Series” for United Way of Southwest Virginia was a Platinum Award recipient in the Print Media/Creative Feature Article Series category of the 2017 MarCom Awards competition. The series was part of the Operation Tomorrow’s Workforce campaign, and was published in the Bristol Herald Courier, Clinch Valley Times, The Castlewood – St. Paul Observer, and The Lebanon News from May through October 2017. A sidequel series was also published in The Business Journal of Tri-Cities Tennessee / Virginia from May through October 2017. MarCom’s Platinum Award is presented to those entries judged to be among the most outstanding entries in the competition. MarCom Awards is an international competition that honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.

  • The Business Journal of Tri-Cities TN/VA

    Each year, business and organizations throughout Northeast Tennessee and Southwest Virginia nominate 40 outstanding individuals under the age of 40 to be part of the class of rising stars of the Tri-Cities community. The award, given by The Business Journal of Tri-Cities TN/VA honors the “best and brightest” young professionals in the Tri-Cities. An independent panel chooses the 40 honorees, who join a group that, in the last 24 years, has included future C-suite level executives, successful entrepreneurs, elected officials and a host of other influential community leaders.

  • Association of Marketing and Communication Professionals

    The “Experience Serendipity” portrait series for Serendipity Boutique received a Gold Hermes Creative Award. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.

  • American Advertising Federation

    The Loaves & Fishes logo design received a Silver ADDY in the 2016 Southwest Virginia American Advertising Awards. The logo was developed as part of a 24-hour marathon give-back event called CreateAthon. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.

  • Association of Marketing and Communication Professionals

    The 2014 Annual Impact Report for Highlands Community Services received a Gold Hermes Creative Award. Hermes Creative Awards honors the messengers and creators of the information revolution. Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms. Each year, competition judges evaluate the creative industry’s best publications, branding collateral, websites, videos, and advertising, marketing, and communication programs.

  • American Advertising Federation

    The 2014 Annual Impact Report for Highlands Community Services received a Silver ADDY in the 2015 Southwest Virginia American Advertising Awards. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.

  • Virginia Highlands Community College

    The Virginia Highlands Community College Rising Star Alumni Award is designed to recognize Alumni who have enjoyed early career success. Winners are selected by the Association Board each spring and honored at the VHCC Commencement Ceremony in May. To be eligible for this prestigious award, nominees must have earned 24 semester credits from VHCC within the last decade. Additionally, winners will be selected based upon notable achievement in his/her career field, outstanding service to the community and/or VHCC, and inspirational impact.

  • American Advertising Federation

    The website for Highlands Community Services received a Silver ADDY in the 2014 Southwest Virginia American Advertising Awards for the HCS website. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.

  • Association of Marketing & Communication Professionals

    The Highlands Community Services Rebrand won a Gold MarCom Award for “Brand Refresh”. Our communication department’s branding efforts included in the winning entry were our logo change (partnering with Coburn Creative) and our internal brand execution (signage, print materials, product, apparel, stationary, website, and internal newsletter). MarCom Awards is an international competition that honors excellence in marketing and communication while recognizing the creativity, hard work and generosity of industry professionals.

  • American Advertising Federation

    My domestic violence awareness poster for Highlands Community Services’ domestic violence task force, Project Jane, received a Gold ADDY in the 2013 Southwest Virginia American Advertising Awards. The American Advertising Awards, also known as the ADDY Awards, represent the true spirit of creative excellence by recognizing creative excellence in advertising, encompassing all forms of media, sizes, and levels of entrants.

  • Bristol Rhythm & Roots Reunion Photography Contest

    My photograph “Pick Me!” won Best of Show in the 2010 Bristol Rhythm & Roots Reunion Photography Contest, as well as First Place in the Altered Image category. It went on to be my best-seller, bringing in thousands of dollars over seven years at 606 State Street Gallery and A Work of Art Gallery & Gifts. It was purchased by Bristol Hotel and is on display in the dining area of Vivian’s Table. It is still sold in postcard form at the Smithsonian-affiliated Birthplace of Country Music Museum.

I promise to do my best work with…

  • Authenticity

    I crave authenticity in all that I do. I’m naturally curious, and I love finding clarity through conversation. I will show up ready to listen through all-weather emotions with an open heart.

  • Professionalism

    My competence, conduct, motivations, standards, and customs are a result of working in professional, corporate-style organizations for the first ten years of my career in marketing.

  • Respect

    I am not perfect, but I try very hard to recognize the individuality and humanity of every person I interact with. I care about what they have to contribute and the weight that they carry.

All that to say…

if you’re ready to catch your brand up with your business, I’d love to help.