WorkSpace Interiors (Kingsport, TN) had completed a strategic planning process and was in a transition period of growth. However, their brand lacked awareness, cohesiveness, and internal/external understanding. They needed to differentiate themselves from their supplier and competitors while creating a unique brand personality that aligned with their values.

I worked with the tourism marketing arm of the Bristol Chamber of Commerce to highlight local makers who “walk the line of traditional craft fused with innovative flair.” Each shoot lasted about one hour and resulted in several photos per shoot. What I loved was that our agreement allowed for the photos to be used by the Bristol Camber of Commerce and the featured makers and small businesses. I am so grateful to have been able to witness the talent in action in my hometown and capture photos along the way!

Because this brand based in Bristol, VA was well-established and relevant, and because they had existing signage that needed to be reused inside and outside their physical location, I created a modern, updated variant of their existing logo.

This butcher shop in Greeneville, Tennessee needed initial branding as a new, fast-growing business in an in-demand industry. I was able to become a “temporary team member” of their business to ask lots of questions, grasp their vision, and understand their ideal customers. They continued working on their fast-growing business while I worked on their branding including brand strategy, messaging, logo design, photography, a website, and business cards.