Realignment Stories
Every project starts with a moment of change
Growth, expansion, leadership shifts, or a sense that something no longer feels aligned. These stories show what happens when you take a step back, get clear on what’s true, and bring your brand back into alignment in a way that feels thoughtful, not overwhelming. You don’t have to start over to move forward.
Stone Mountain Meats: Positioning for breakthrough growth
This butcher shop in Greeneville, Tennessee needed initial branding as a new, fast-growing business in an in-demand industry. I was able to become a “temporary team member” of their business to ask lots of questions, grasp their vision, and understand their ideal customers. They continued working on their fast-growing business while I worked on their branding including brand strategy, messaging, logo design, photography, a website, and business cards.
Stone Mountain Meats - Greeneville, TN
WorkSpace Interiors - Downtown Kingsport, TN
Healing Hands Health - Bristol, TN
Southwest Virginia Energy R&D Authority - Bristol, VA
The Crumbum - Downtown Kingsport, TN
Marcy Parks Art - Bristol, TN
Office of Elections and Voter Registration - Bristol, VA
LASSOS - Vienna, VA
The Barns at Chip Ridge - Abingdon VA
fitPrescriptions - Bristol, TN
Living Knot Lumber Company - Abingdon, VA
Coalition of Small and Rural Schools of Virginia - Abingdon, VA
Harvest Community Church - Kingsport, TN
Chris Creativ. - Bristol, TN
Loaves & Fishes - Chilhowie, VA
Jones Road & Bridge - Abingdon, VA
Em's Pet Grooming - Bristol, VA
Bristol Academy of Music - Bristol, VA
Auros Pharma - Kingsport, TN
Serendipity - Downtown Bristol, VA/TN
Motion Creative Media - Greeneville, TN