Realignment Stories
Every project starts with a moment of change
Growth, expansion, leadership shifts, or a sense that something no longer feels aligned. These stories show what happens when you take a step back, get clear on what’s true, and bring your brand back into alignment in a way that feels thoughtful, not overwhelming. You don’t have to start over to move forward.
Serendipity: Refreshing a logo using additive design
Because this brand based in Bristol, VA was well-established and relevant, and because they had existing signage that needed to be reused inside and outside their physical location, I created a modern, updated variant of their existing logo.
Stone Mountain Meats - Greeneville, TN
WorkSpace Interiors - Downtown Kingsport, TN
Healing Hands Health - Bristol, TN
Southwest Virginia Energy R&D Authority - Bristol, VA
The Crumbum - Downtown Kingsport, TN
Marcy Parks Art - Bristol, TN
Office of Elections and Voter Registration - Bristol, VA
LASSOS - Vienna, VA
The Barns at Chip Ridge - Abingdon VA
fitPrescriptions - Bristol, TN
Living Knot Lumber Company - Abingdon, VA
Coalition of Small and Rural Schools of Virginia - Abingdon, VA
Harvest Community Church - Kingsport, TN
Chris Creativ. - Bristol, TN
Loaves & Fishes - Chilhowie, VA
Jones Road & Bridge - Abingdon, VA
Em's Pet Grooming - Bristol, VA
Bristol Academy of Music - Bristol, VA
Auros Pharma - Kingsport, TN
Serendipity - Downtown Bristol, VA/TN
Motion Creative Media - Greeneville, TN