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Read about me, myself, and I.
I’m Briana. I help service-oriented leaders create amazing brands using strategy based on their ideal clients. In a nutshell, I assist businesses with merging who they are with what their ideal clients need by offering things like brand assessments, strategy, design, and consulting.
I was born and raised in Bristol, TN/VA in the Tri-Cities at the center of the Appalachian Highlands, and I still live here with my husband Stephen. I’ve been in the marketing industry since 2008, starting my career designing Homes magazine ads for a real estate company, which I continued doing, along with freelancing photography and logo design during college. I continued freelancing while I spent a short period of time at a marketing agency and then became a marketing manager for regional nonprofits for six and a half years. I went full-time with my branding business in 2018.
In many ways, I am an old soul. I can’t help but have a desire to understand people of all demographics, generations, and personality types. I use that desire to your advantage: to determine how you can better serve your dream customers. It’s an emotionally-driven approach to branding that involves stepping into someone else’s shoes. After all, the emotion a brand creates for a customer is what keeps them coming back, and who better to take an emotionally-driven approach than me, one of the most emotional friends you will probably ever have!