Brand Strategy

Day 1: Meeting/call to discuss options/needs

Day 4: Custom proposal

Day 10: Proposal acceptance, contract signing, and deposit

Day 14: Welcome email with homework (strategy session scheduling, Pinterest boards, and 15-minute questionnaire)

Day 18: Review homework and RESEARCH!

Day 25: Strategy session (2-3 hours including questionnaire review, Pinterest review, and research presentation)

Day 30: Brand strategy sent and feedback (2 rounds of revisions if needed)

  • audience personas, problems and solutions
  • journeys/paths
  • core values
  • mood board
  • heart (what you are and what you aren’t)
  • brand words
  • differentiator
  • voice
  • competition analysis
  • possible collaborators
  • mission statement
  • similar big brands

NEXT: Photography/Design!

COVID-19 UPDATE: Like all of you, I am monitoring the impact of this pandemic closely. I wanted to reassure you that I have business continuity plans in place to make sure I can continue to provide the high levels of service and support you expect from me. Thank you for choosing me to walk alongside you (virtually) to improve your business – even in the midst of a pandemic.

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