Branding and Marketing Services


Overwhelmed? Not sure what to do first? Struggle no more.

Yes, branding (and marketing in general) can be overwhelming, but I am here to lighten that burden for you.


What’s a brand?
Even if you don’t have a logo, you have a brand. A brand is what people perceive about you – how people feel about you.


What’s branding?
Branding is the act of making strategic brand decisions with your target audience in mind. Brand decisions are about your logo, signage, photography, social media, messaging, website, videography, your customer’s experience, promotional items, and more – anything that impacts how people feel about you, especially their first impression before they even have an interaction with you.


Why is branding important?
Because of branding, you’re able to take more control over your brand to ensure that everyone else has the same idea of who you authentically are and what makes you different (and better) than the competition.


What are you struggling with?

#1: “I’m stuck and overwhelmed. I need a quick, fresh perspective.”

You’re thinking, “I’m stuck. I’m overwhelmed with options on where to spend my resources on marketing and branding. Can you spend some time with me and give me your perspective on my brand and some action steps I can take moving forward?”

Yes, I can help you with brand consulting! I’ll ask a ton of questions to give you an opportunity to tell me your problems and where you’re getting hung up. You’ll leave with action steps and a fresh take on where you can focus your energy.

“Briana ‘got me’ and helped me to open up and discuss my ‘why.’ She allowed me to think outside the box, throw out any and all ideas, and truly understand what it is that I wanted and needed to grow my business.”
– Tina (Bristol, VA)


#2: “What can I do better with my marketing and branding?”

You’re thinking, “I’m not sure what to change. I’m spending time on marketing and branding, but it’s not bringing the results I need. Can you take a look at what I’ve got going on and give me an assessment of what I can do to improve? I’m having trouble diagnosing the root problems.”

Yes, I can help you with a brand assessment! We have an initial meeting, then I spend time reviewing your marketing efforts, your web presence, physical locations, and public perception. One week later, you’ll receive a document that highlights what’s working well for you, what you can do more of, and what can be improved – all in positive and encouraging way.

If you have already had a full assessment completed, specific assessments can be arranged including but not limited to an assessment of your website, print materials, a single social media page, on-location signage, or reviews/comments/public perception.

“I needed a set of outside eyes that were far removed from me personally as well as my business to provide an unbiased review and offer suggestions for improvement. Since the assessment, [community] engagement is way up! I have much more direction now as well as multiple avenues to try to see what works.”
– Nicole (Staunton, VA)


#3: “I need clarity for my business as a whole.”

You’re thinking, “I need someone to help me organize my thoughts and get clear on who my dream customer is. I have too many ideas, so it’s hard for me to focus on actionable steps that lead me to a specific vision. Can you help me organize my thoughts, research my industry, and get clear on who my dream customer is?”

Yes, I can help you with brand strategy! We have an initial meeting to transfer information from you to me, and three weeks later, you’ll receive a 15+ page document that you can refer back to for the lifetime of your business. This strategy document will clarify your dream customer and provide you with action steps to arrive at your vision.

“Briana immediately put me at ease by asking about our current strategy and what I wanted to change. Even though I did not have a clear vision at the time, she asked me questions and listened intently to my answers. Briana exceeded my expectations. She took into consideration the budget constraints that I was under and developed a plan that could be implemented a little at a time. Briana helped us add cohesiveness to our messaging in lines of communication and we have received very positive feedback on our new branding from our community. Briana was a pleasure to work with and I highly recommend her if you are looking for creative ideas to improve your brand.”
– Penny (Bristol, VA)


Free consultation

Let’s chat for 30 minutes – either over the phone or in person if you’re local to the Appalachian Highlands. Use the scheduler below to pick a time that works for you.


Email me instead

Would you like help, but you’d rather email than call or meet? Let’s chat about it. Just fill out the form below, and I’ll be in touch within a few days.


Awards

2021 Gold ADDY Award – Logo Design
American Advertising Federation

2020 Silver ADDY Award – Brand Identity Campaign
American Advertising Federation

2019 Gold Hermes Creative Award – Logo Design
Association of Marketing and Communication Professionals

2018 Gold MarCom Award – Logo Design
Association of Marketing and Communication Professionals

2018 Platinum Hermes Creative Award -PR/Communications Campaign
Association of Marketing and Communication Professionals

2017 Platinum MarCom Award – Written Series
Association of Marketing and Communication Professionals

2017 40 Under Forty
The Business Journal of Tri-Cities TN/VA

2016 Gold Hermes Creative Award – Portrait Series
Association of Marketing and Communication Professionals

2016 Silver ADDY Award – Logo Design
American Advertising Federation

2015 Gold Hermes Creative Award – Annual Report Design

Association of Marketing and Communication Professionals

2015 Silver ADDY Award – Annual Report Design

American Advertising Federation

2014 Rising Star Alumni Award

Virginia Highlands Community College

2014 Silver ADDY Award – Website Design

American Advertising Federation

2013 Gold MarCom Award – Rebrand/Refresh
Association of Marketing & Communication Professionals

2013 Gold ADDY Award – Poster Design
American Advertising Federation

2010 Best in Show – Photography
Bristol Rhythm & Roots Reunion Photography Contest


Nice to e-meet you!

I’m Briana. I help service-oriented leaders create amazing brands using strategy based on their ideal clients. In a nutshell, I assist businesses with branding or rebranding by offering things like brand assessments, strategy, photography, design, and consulting.

I was born and raised in Bristol, TN/VA in the Tri-Cities at the center of the Appalachian Highlands, and I still live here with my husband Stephen.

In many ways, I am an old soul. I can’t help but have a desire to understand people of all demographics, generations, and personality types. I use that desire to your advantage: to determine how you can better serve your dream customers. It’s an emotionally-driven approach to branding that involves stepping into someone else’s shoes. After all, the emotion a brand creates for a customer is what keeps them coming back, and who better to take an emotionally-driven approach than me, one of the most emotional friends you will probably ever have!

Read more about me and my background.